The Show

I Like It Like That is the story of the Rodríguez family living in New York City’s East Harlem in the early 1970s, when music was the proudest expression of “El Barrio”.  The production takes the audience on a historical musical journey amidst neighborhood volatility and social activism.  Its residents deal with the ever-present pull between Escape and Social Conscience.


The musical stars multi-GRAMMY award nominated Latin music superstar, Tito Nieves as Roberto Rodríguez, the patriarch of the Rodríguez family, who navigate through the challenges they face living in the heart of a volatile environment.  Instilled in them is the importance of family and the desire to succeed.


Co-written by theater, film & Latin Music industry veteran, David Maldonado, I Like It Like That will bring its audience back to an era when New York City was on the verge of financial collapse.  Where music kept El Barrio’s soul afloat and became the religion of the masses.  When Salsa singers and bands of the time became the community’s heroes and idols.